Ballers Clubhouse™
Powered by HitTrax™
Confidential
Executive Summary
The Modern Clubhouse Experience
Ballers Clubhouse™ is the Topgolf of Baseball & Softball — and the category is wide open. We've built a tech-powered sports entertainment franchise that combines HitTrax™ simulator experiences, gamified gameplay, elite coaching, premium retail, and hospitality under one roof — the ultimate off-field destination for players, families, teams, and fans. And we're going all in on Chicagoland — relocating Overfly Sports' U.S. MLB-certified manufacturing and sales headquarters from El Paso, Texas to Illinois in 2026, generating strong recurring revenue while creating permanent jobs and lasting economic impact for the community.

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HitTrax Suite

Experience the ultimate sports simulator with HitTrax Suite. Transport your guests to the batter's box in licensed, authentic MLB® ballparks.

$3.5M
Total Capital Raise
Fueling the flagship launch and igniting a national expansion across U.S. & Mexico.
~$32M+
2030 Revenue Projections
20+ locations. Strong long-term upside with compounding franchise revenue.
The Opportunity
Despite strong North American participation, there's no nationally recognized experiential platform for baseball/softball. Ballers Clubhouse™ fills this void, offering an immersive environment for play, training, competition, socialization, shopping, and community connection.
1
Tech-Powered Core
Advanced HitTrax™ simulation for gamified challenges, virtual Home Run Derby, multiplayer games, real-time analytics, leagues, and social engagement. Drives repeat visits and memberships.
2
PROPOSED Flagship Location
18,000 sq ft at Chicago Premium Outlets (Aurora, IL) — adjacent to Hollywood Casino & Resort and drawing 6M+ annual visitors. A high-traffic, high-visibility launch pad.
3
Diversified Revenue
Private suite rentals, recurring memberships, coaching, custom gear, live bat manufacturing studio, food & beverage, and retail merchandise.
4
Competitive Edge
First-mover in experiential baseball entertainment. Supported by Overfly Sports' MLB-certified manufacturing and athlete network. Franchise-ready with strong youth appeal.
5
MLB Ballpark Photo Booth Experience
Personalized memorabilia, custom photo gifts, collectibles, and digital content packages.
6
Growth & Capital
Aurora, IL is just the starting line. The $3.5M raise funds the flagship location to prove the concept, then immediately deploys reserves to scale into high-growth markets like Arizona and beyond — from shopping malls and outlet centers to airports and entertainment districts across the U.S. and Mexico.
7
Franchise Business Model
Scalable franchise system designed for multi-unit operators. Franchisees benefit from proven systems, HitTrax technology, Overfly Sports manufacturing, and full operational support — from site selection to grand opening.
8
BYOB Live Manufacturing Studio Experience™
Step into the future of sports retail. Ballers Clubhouse isn't just a store — it's an experience. Browse a premium showroom, test gear in live batting cages, and design your own custom bat at our on-site BYOB 3D Kiosks. Watch MLB-certified craftsmen build your pro-grade equipment right before your eyes. Try it. Customize it. Own it.
9
CURRENT & RETIRED MLB PLAYERS Advisory Equity
Key strategic advisors and operators receive 1–3% advisory equity stakes — aligning top talent with long-term success and ensuring world-class execution from day one.
10
CORPORATE Leadership
Building the A-Team
We're assembling experienced operators — the leadership engine that will take Ballers Clubhouse™ from flagship to national franchise.
The Problem.
Demand Is Exploding. Supply Is Failing.
16.7M+ active U.S. youth players. Almost zero premium, tech-powered training destinations to serve them — a scalable franchise opportunity across every major U.S. market.
Batting Cages Haven't Evolved in 40 Years.
Low-tech, uninspiring, and purely transactional — very few facilities offer entertainment, no data, and no reason to return.
Families Are Spending. Nobody's Delivering.
Youth sports families spend $2,000+ per year on training. Yet no venue offers a premium, immersive experience worth that investment.
$6B Gear Market. Few Personalization Destinations.
Custom equipment is in high demand but sold through fragmented, impersonal, largely offline channels with no brand loyalty.
Baseball & Softball Have No Topgolf. We're Changing That.
Golf has Topgolf. Bowling has Lucky Strike. Baseball and softball have nothing — until now. That's a franchise category waiting to be owned.
The category doesn't exist yet. The revenue opportunity is massive. Until now.
The Solution.
Ballers Clubhouse™ is the Topgolf of baseball and softball — the first tech-powered sports entertainment platform built for the 16.7M players the industry has ignored. HitTrax-powered bays, live bat manufacturing, custom-fit gear, elite coaching, and premium hospitality — all under one roof, all in one high-margin, scalable franchise engineered to generate strong, recurring revenue.
This isn't just another batting cage venture. It's a destination — and a franchise system built to scale. Athletes train with real data. Families compete and celebrate. Fans live the game like pros. Ballers Clubhouse™ turns every visit into an experience worth coming back for — and every shopping mall, outlet center, airport, and entertainment district across the U.S. and Mexico into a franchise opportunity worth owning.
The Modern Clubhouse
Ballers Clubhouse™
This isn't your average batting cage. Ballers Clubhouse™ is a climate-controlled, tech-driven training and customization destination where serious athletes sharpen their edge — and fans live the game like never before. Every HitTrax session feeds directly into the Ballers Custom-Fit Gear™ experience — giving athletes real swing data to inform their custom equipment fitting and order.
1
What's Inside Each Bay:
MLB® Stadium Screen — Large-format projection transports players into their favorite ballpark
2
FungoMan Pitching Machine — Variable speed for all skill levels, baseball & softball
3
Smart Plate — Interactive home plate activates the full immersive experience
4
Automated Ball Retrieval — Raised floor elevator system for uninterrupted play
5
Touchscreen Kiosk — Self-service game selection, player registration, stadium choice
6
Game Modes:
Batting Practice · Point Game · Home Run Challenge · Team Battle · Target Rush
Every swing generates instant data: bat speed, exit velocity, launch angle, and more. Whether you're dialing in your custom bat fit, developing as an elite player, or just chasing the thrill of a walk-off homer — this is your field. Overfly's first U.S. HitTrax Suite opens Q3 2026. The game just leveled up.
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Revenue Model
Ballers Clubhouse™
Ballers Clubhouse™ is engineered around multiple high-margin, recurring and transactional revenue streams — designed to generate strong returns from day one.
Core Revenue Streams
Membership Revenue
  • Monthly memberships
  • Family memberships
  • Team memberships
  • Future premium 24/7 memberships
HitTrax Suite Rentals
  • Hourly batting suite rentals
  • Multiplayer competitions
  • Home Run Derby events
  • Team practices / Corporate outings
Coaching & Instruction
  • Private lessons
  • Group clinics
  • Camps
  • Skills development programs
Ballers Custom-Fit Gear™
  • Premium bat sales
  • Glove fittings
  • Apparel and equipment
  • Personalized merchandise
BYOB Live Manufacturing Studio Experience™
  • Overfly Sports' MLB-certified craftsmen craft custom wood bats live — Build Your Own Bat (BYOB).
  • Personalized bat experiences
  • Premium appointments
  • Live manufacturing upgrades
  • Collectibles
Food & Hospitality Revenue
  • Smart vending concessions
  • Beverage sales
  • DoorDash delivery commissions
  • Birthday/event food packages
The Ballers Clubhouse™
Guests visiting Ballers Clubhouse™ can:
  • Rent immersive HitTrax-powered batting suites
  • Compete in virtual Home Run Derby contests inside simulated MLB ballparks
  • Practice baseball and softball skills through gamified training
  • Schedule private coaching and instruction sessions
  • Test custom-fit bats and equipment using performance analytics
  • Design personalized bats and gear through interactive customization kiosks
  • Watch Overfly Sports' MLB-certified craftsmen build custom wood bats live through the BYOB Live Manufacturing Studio Experience™ — Build Your Own Bat, personalized and ready to take home.
  • Enjoy snacks and beverages from self-service vending stations
  • Order pizza, wings, and additional food directly to their batting suite from participating local DoorDash restaurant partners
  • Host birthdays, team events, family outings, and corporate entertainment experiences
The environment is designed to blend sports performance, social interaction, entertainment, customization, and food-driven hospitality into one scalable destination platform.

Ballers Clubhouse™
Powered by HitTrax™
More than a store — a live athlete customization studio, HitTrax training destination, and modern sports clubhouse experience.
Floor Plan Mockup
Option 1 — Mall Location
Initial Ballers Clubhouse™ concept — 2 HitTrax Suites inside a U.S. shopping mall. Features retail wall, apparel displays, checkout/service desk, lounge, bar/seating, restrooms, staff room, and equipment storage.
Floor Plan Mockup
Option 2 — Full Facility
Full-scale Ballers Clubhouse™ facility — 18,000 sq. ft. Features 2 HitTrax Suites, 4 additional training cages, bistro & seating, party rooms (up to 24), lounge & bar, retail & apparel, custom glove/bat area, checkout & service desk, restrooms & lockers, offices, staff areas, and equipment storage. Max daily capacity: 120+.
Appendix
Financial Snapshot
Investor Model Dashboard — $3.5M Capital Raise
$3.5M
Total Capital Raise
16.7M+
Active U.S. Youth Players
5x
Base Case MOIC
$17.5M returned — $15M Year 3 revenue at 1.5x multiple or 6x EBITDA exit
10x
Bull Case MOIC
$35M returned — $32M 2030 revenue at 25% EBITDA × 8x multiple
1
Exit Strategy
Potential exit paths include PE acquisition, franchise royalty buyout, or strategic acquirer (e.g., Dick's Sporting Goods, Topgolf, entertainment/sports conglomerates). Target exit window: Year 3–5.
Use of Funds
How the $3.5M Raise Is Deployed
CAPEX — $2,500,000
  • Flagship location construction & buildout
  • HitTrax installation & tech infrastructure
  • Equipment, fixtures & retail systems
OPEX / Working Capital — $1,000,000
  • Staffing & marketing
  • Inventory & insurance
  • Rent & working capital reserves
  • Immediate scaling reserves for next market expansion
71.4%
CAPEX
$2,500,000
28.6%
OPEX / Working Capital
$1,000,000
* Advisory equity (1–3%) granted to key Current & Retired MLB Players and strategic advisors — separate from the capital raise, no cash cost.
Unit Economics
Unit Economics Per Location
$250K–$500K
Franchise Investment Range
Per unit, depending on market and facility size
58.9%
Target Gross Margin
Blended across all revenue streams
Strong Unit-Level Returns
$240K EBITDA in Year 1 on $1.2M revenue. 20% EBITDA margin from day one — lean, tech-enabled operations maximize profitability.
Recurring Revenue Foundation
Memberships compound over time. 70% retention target drives predictable monthly cash flow with minimal incremental cost per member.
Replicable Across Markets
Unit economics are designed to hold at 20% EBITDA through Year 3, expanding to 25% by 2030 as the franchise network matures.
5-Year Growth Rollout
5-Year Growth Rollout
Scale from 1–2 locations (2026) → 3–5 locations (2027) → 6–10 locations (2028) → 11–15 locations (2029) → 20+ locations (2030). EBITDA margin holds at 20% through 2028, expanding to 25% by 2030. Year 3 target: $15M+ revenue.
2026
1–2 Locations
$1.2M Revenue
2027
3–5 Locations
$4.5M Revenue
2028
6–10 Locations
$15M+ Revenue
2029
11–15 Locations
$22M Revenue
2030
20+ Locations
$32M Revenue
Venture Summary
The Case for Ballers Clubhouse™
A High-Margin, Franchise-Ready Sports Entertainment Platform Built to Scale
The Problem
16.7M+ active U.S. youth players. Zero nationally recognized, tech-powered sports entertainment destinations. Batting cages haven't evolved in 40 years.
The Solution
Ballers Clubhouse™ is the Topgolf of Baseball & Softball — HitTrax-powered bays, BYOB live bat manufacturing, custom-fit gear, elite coaching, and premium hospitality under one roof.
The Business Model
7 high-margin revenue streams engineered to generate strong recurring revenue from day one. Year 1: ~$1.2M. Year 3: ~$15M+. EBITDA margin: 20%+.
The Franchise Opportunity
Scalable across shopping malls, outlet centers, airports, and entertainment districts throughout the U.S. and Mexico. Targeting 10 locations by Year 3. $250K–$500K per unit.
The Competitive Edge
First-mover in an uncontested category. Backed by Overfly Sports' MLB-certified manufacturing, 10+ MLB ambassadors, and a vertically integrated supply chain.
The Investment
$3.5M raise to launch flagship and scale nationally. Base case: 5x MOIC. Bull case: 8x MOIC. Year 3 target: $15M+ revenue across 6–10 locations. Every scenario wins.
The category is open. The system is ready. Aurora, IL is just the starting line.
Leadership
Our Founder
Alejandro Villarreal | CEO & Founder
Alejandro founded Overfly Sports in 2016 with a clear mission: to give every athlete access to a pro-level experience. Overfly is an MLB-certified wood bat manufacturer ranked #7 by player count (ATDigest, 2026) — currently producing wood bats for 10+ MLB players, including Manny Machado, Ketel Marte, C.J. Abrams, and Luis Arraez, plus 50+ minor league and Mexican League athletes.
Overfly's vertically integrated, MLB-certified manufacturing and elite athlete network give Ballers Clubhouse™ an unmatched competitive edge — a high-margin, scalable franchise engineered to generate strong recurring revenue across shopping malls, outlet centers, airports, and entertainment districts throughout the U.S. and Mexico.

Ready to step up to the plate? Let's build something legendary together.
Email Alex at: avillarreal@overflysports.net